Fundraising Manager (P4)

1202 Geneva, Switzerland


Headquartered in New York City, the United Nations Children’s Fund is a United Nations (UN) program that provides humanitarian and developmental assistance to children and mothers in developing countries. It is a member of the United Nations Development Group.

UNICEF was established on December 11, 1946 by the United Nations in response to the emergency needs of children in post-war Europe and China. In 1950, its mandate was broadened to address the long-term needs of children and women in developing countries everywhere. UNICEF became a permanent part of the United Nations system in 1953.

Today, UNICEF’s work is carried out in more than 190 countries, territories and areas through country programs and National Committees. Some 88 per cent of the organization’s posts are located in the field. There are seven regional offices, numerous country offices worldwide, as well as a research center in Florence, Italy, a supply operation in Copenhagen, Denmark, and other Headquarter offices in Geneva, Tokyo and Brussels.

UNICEF believes that all children have a right to survive, thrive and fulfill their potential – to the benefit of a better world. UNICEF was created with this purpose in mind – to work with others to overcome the obstacles that poverty, violence, disease and discrimination place in a child’s path to dignity and well-being. UNICEF advocate for measures to give children the best start in life because proper care at the youngest age, and continuing through childhood and adolescence, form the strongest foundation for a healthy future.

UNICEF upholds the Convention on the Rights of the Child. It works to assure equality for those who are discriminated against, girls and women in particular. UNICEF works for the Millennium Development Goals and for the progress promised in the United Nations Charter. UNICEF strives for peace and security and works to hold everyone accountable to the promises made for children.

You can find further details on their website https://www.unicef.org/


Fundraising Manager – Content and Engagement Role Profile


The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does through programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life in its social, political, economic, civic or cultural dimensions, her or his rights are violated. 

There is growing evidence that investing and addressing inequity in the health, education and protection of a society’s most disadvantaged citizens will not only give all children the opportunity to fulfill their potential, but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nation.

Purpose of Role

The Private Sector Fundraising (PSFR) section within the Private Fundraising and Partnerships Division (PFP) works with National Committees and UNICEF country offices to maximize income and drive income growth. With demands being placed on the volume and quality of supporter engagement opportunities, the potential for exhausting leading fundraising channels, the rise of country office fundraising and the ongoing global challenges of raising unrestricted income, the Fundraising Manager – Content and  Engagement works across DOC (Division of Communication), PFP, regional offices, country offices and national committees to drive the development of effective and distinctive, audience-focused content for supporters – to create, re-purpose, curate and disseminate acquisition and retention content tied to channel priorities. 

The Fundraising Content team works seamlessly with the Supporter Engagement Content team, lead by the Communication and Marketing section which focuses on engaging supporters with non-financial appeals, and supporting business partnerships. The teams’ joint success depends on the postholder working very closely with the other content team manager.

How can you make a difference?

Great stories and content bring to life UNICEF’s impact and results for children. We are looking for a Fundraising Manager – Content and Engagement, who can create inspirational content for new and existing supporters. You must be able to translate complex concepts into simple, practical actions that our supporters can take to empower them to change the world for children.

You are an enthusiastic and skilled manager who is passionate about creating, testing and optimizing a world class, multi-channel supporter experience for UNICEF’s donors. Probably a content creator in your own right, you know your way around digital and are fluent in the language of monthly giving.

You’ll be responsible for ensuring that UNICEF National Committees and country offices have a sufficient number of quality core assets (images, stories, videos and more) to enable them to achieve their fundraising goals. You’ll do this by working with a terrific core team in Geneva HQ, our Division of Communications at HQ in New York, and with regional and country offices. If you’re comfortable working in a fast-paced environment and feel ready for this exciting role, we’d like to talk to you.


Duties and Responsibilities

Summary of key functions/accountabilities 

Lead on the development of content and engagement strategy:

  • Provide content leadership in UNICEF’s Supporter Engagement Strategy and lead the development of compelling and distinctive supporter-focused content for UNICEF. Ensure that this strategy is consistent with, and supportive of, the marketing strategy. This to cover online and offline, above the line and below the line activity.
  • Work with the Private Sector Fundraising unit, regional teams (Relationship teams, Regional Support Centers) and country teams (National Committees and country offices) to develop strategies, implement work plans and optimize private sector donor engagement in lead income streams.
  • Make recommendations on conceptual development of fundraising content for UNICEF’s campaign priorities and lead the planning, sourcing and development of material of quality and relevance to fundraisers. As Pledge fundraising (recurring giving) is UNICEF’s single largest income stream from private individuals, the planning and execution of leading-edge engagement material is vital to maximizing this income stream and insuring the efficient use of millions of dollars of investments.
  • Work together with the UNICEF Goodwill Ambassador, Global Integrated Campaign Leads and Brand Teams to develop engagement strategies that support fundraising priorities.

Provide cutting-edge supporter engagement content:

  • Ensure the consistent supply of quality materials to UNICEF’s central fundraising hub for use in all online and offline media. in alignment with UNICEF’s standards for ethical communication as well as brand standards.
  • Provide guidance and leadership in Direct Response Television (DRTV) and Engagement Response Fundraising. The role, either directly or through agencies, films on location, writes human interest stories, takes photographs, and edits videos with a view to testing, analyzing and refreshing centrally produced videos on an ongoing basis, to continually control quality and validate the creative proposition, while improving the return on investment.
  • Produce and procure content for use in all media, with a special focus on requirement in digital media.
  • Ensure Emergency Preparedness Plans are in place and provide leadership and coverage during sudden onset emergencies, ensuring the timely collection and distribution of images, stories, DRTV and appeals, to maximize UNICEF’s emergency response fundraising.
  • Liaise with Division of Communication (DOC), National Committees, country offices and relevant partners to source and produce content of exceptional quality.
  • Focus on new acquisition channels, the use of new technologies and upstream fundraising.

Manage the Engagement Team: 

  • Oversee all aspects of acquisition and retention content management and work plans, including the work of external consultants, marketing/fundraising agencies and editing companies. Overall responsibility for quality assurance and consistency of fundraising content.
  • Lead the team in providing effective fundraising content, stories and images to National Committees and country offices, corporate partners and major donors, to build the loyalty and satisfaction of UNICEF donors.
  • The Engagement team currently consists of three content specialists.

 Identify opportunities to advance and increase donor engagement initiatives: 

  • Work within the calendar of communications to identify opportunities and drive the creation of donor acquisition and retention content to focal points in UNICEF National Committees and country offices.
  • Promote and create an enabling environment for the dynamic sharing of all engagement-related best practice from the UNICEF network, including regularly presenting at skill shares, the UNICEF Private Sector Forum and in webinars.

Secures and edits content in emergency situations:

  • Work closely and swiftly in emergency situations with the PFP Emergency Team, as well as other relevant internal stakeholders, National Committees and country offices, to produce (directly, via agencies or partners), edit and bring to market fundraising-relevant content in all channels, within a very limited time frame.


Required Competencies

Core values:

  • Commitment
  • Diversity and inclusion
  • Integrity

Core competencies:

  • Communication (Level 3)
  • Drive for Results (Level 3)
  • Working with People (Level 3)

Functional competencies:

  • Applying Technical Expertise (Level 2)
  • Creating and Innovating (Level 3)
  • Entrepreneurial Thinking (Level 2)
  • Planning and Organizing (Level 2)
  • Relating and Networking (Level 2)


Qualifications and Experience


  • Minimum of eight years’ professional work experience in creating actionable donor, supporter or customer content in a fast-paced charity or commercial environment.
  • Demonstrated experience of managing and motivating a team.
  • Hands-on technical expertise in a multi-channel campaign environment that includes e-appeals, direct mail, DRTV, videos, human interest stories, online and social media.
  • Professional work experience in creating engaging content for fundraising or marketing in a charity environment, commercial sector or advertising agency.


  • Advanced university degree in Marketing, Communications, the Humanities, Fundraising, Business Administrations, Social Sciences, International Relations or equivalent.
  • A first level university degree in combination with qualifying experience may be accepted in lieu of the advanced university degree.


  • Proficiency in English. Working knowledge of languages spoken in countries where UNICEF has National Committees would be an asset.


Terms of Appointment

This is a full-time position with the successful candidate being contracted on a two-year basis, with the possibility of renewal. Salary is competitive and commensurate with qualifications and experience. This is a P4 post on the UN Salary scales.  To find out more about what this means, please visit the UN site on Salaries and Post Adjustment: www.un.org/Depts/OHRM/salaries_allowances

UNICEF is committed to diversity and inclusion within its workforce and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organisation.

If you wish to be considered for this position, please forward a copy of your CV in Microsoft Word format, along with any relevant documentation to Ms. Peeui Sangalang, at [email protected] All information will be treated in the strictest confidence as we pride ourselves on our professional service. We will revert to you as soon as feasible when we have reviewed your application.

SRI Executive is exclusively retained by UNICEF to undertake this assignment.

Application form