Case study

category: strategy
WGEO – Strategy Brainstorm
"WGEO drives green economy transitions through coalitions, unlocking investments and scaling up innovations in energy, infrastructure and water."


Founded in 2016, the World Green Economy Organisation (WGEO) is a newly established multi-stakeholder initiative which seeks to significantly contribute to the Paris Climate Agreement and be an active agent in the global shift towards a low-carbon, climate-resilient, resource-efficient, green economy. HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Ruler of Dubai has funded and partnered with the UNDP to establish this organisation, which is meant to be truly driven by the private sector. Given the competitive landscape of institutions working towards low-carbon goals, including other multi-stakeholder platforms and public and private partnerships (PPPs), it is critical for WGEO to reflect on the strategic gaps and opportunities in this space so the platform will have a unique value proposition that is based on global needs.


Having engaged SRI in WGEO’s value proposition development, it became possible to agree upon sectoral areas of focus, potential service offerings, a proposed business model and a membership structure for the organisation. We identified issues for further consideration, and developed a proposed pathway to operationalisation which would set WGEO for future success.

Impact / results

The outcome of this exercise is a unique proposition that is focused on project delivery through coalitions, which seeks to unlock investments and scale up innovations in energy, smart and sustainable infrastructure, and water. This exercise has led to a longer-term engagement between UNDP, the Dubai Electricity and Water Authority (DEWA) and SRI Executive to further shape the organisation through deep landscape mapping, and constituency-based consultation and engagement.